Royal Asscher Opens Flagship Store in Tokyo

The Royal Asscher Diamond Company opened its first flagship store in Japan on July 15, located on the Ginza Street in the center of Tokyo. It represents the company’s first store in Asia.

“It shows our total commitment to Japan in these difficult times,” said Edward Asscher, president of the Netherlands-based company. “We have great respect for the solidarity and vigor the Japanese people has shown to rebuild and overcome their predicament. We are thrilled to continue building our relationship and being part of the most memorable moments of people lives.”

Situated in a prime location, in the heart of the luxury shopping area, in the company of other reputable stores such as LVMH, Bulgari and Chanel, it is also the first Dutch-based company retail operation on the Ginza.

The interior of the modern store is decorated in white contrasting with Royal Asscher’s signature blue and showcases a variety of Royal Asscher diamond engagement rings and jewelry. In commemoration of the opening of the store, a Royal Asscher diamond tiara has been created containing a total of 10 carats of diamonds set in platinum and valued at $385,000. The tiara will be loaned as a special treat to brides who purchase a Royal Asscher engagement ring in the Ginza store.

De Beers Marks Diamond Jewelry Craftsmanship with 3D Window Displays

De Beers Diamond Jewellers is celebrating 120 years of craftsmanship with an exhibition in Tokyo using new 3D technology.


The exhibition is in the form of window displays at Isetan, the world-famous department store. The 3D film is shown on Alioscopy screens in the store windows, giving consumers an insider view of De Beers diamond jewelry through multimedia displays. The exhibition will run through July 21.
 

The stereoscopic 3D film captures the beauty and sparkle of De Beers jewelry shown in a continuous loop of visual artistry. The 3D film is shown on a customized screen that does not require viewers to wear special glasses and allows the finest details of the jewelry to be seen.

The technology is first for Japan and the jewelry world, according to the two London-based companies that created the visual display: Holition, which creates advanced 3D technology applications for retail and Pointy Stick Films, a newly formed 3D production company.

Holition previously made the virtual pages of the Jewelry News Network with a Tissot window display in London that allowed consumers virtually try on watches.