Win $5,000 in Gold Wedding Ring Hunt on Times Square

Photo credit: World Gold Council

“Miranda Brownvile” lost her gold wedding band on Times Square and is recruiting help in finding it by offering $5,000 for the person who does locate the ring.

The ring hunt is actually a Twitter-based promotion put on by the World Gold Council. The contest kicks off on Dec. 26 with the debut in Times Square of a 15-second video billboard featuring Miranda Brownvile at 1500 Broadway, above ABC headquarters. The video will run until Jan. 1, during which time followers of Brownvile’s Twitter feed will receive clues about the location of her lost gold ring. The first person to correctly identify where the lost ring is located wins not only the cash prize but a two-day (one night) trip to New York.

For clues in finding the ring follow Brownvile through Twitter at @LostGoldRing and the World Gold Council on Facebook (Facebook.com/gold).

Milus Tells Time on Times Square

The luxury Swiss watch brand Milus is using New York’s Times Square to present its newest model.

Above the American Eagle’s Times Square Flagship, Milus is presenting an ad for the Tirion Répétition Minutes TriRetrograde in a 12 panel wrap around the building’s exterior and with a total pixel count nearing 3.3 million.

This particular advertising isn’t just an oversized billboard. Using interactive technologies, for the next three months the new watch display will be fully optimal, telling the current time for the people going past one of the most vibrant places on earth.

With the minute repetition complication, combined with a date indication and the play of the TriRetrograde seconds display, the Milus Tirion Répétition Minutes TriRetrograde contains 417 individual parts that are put together with more than 140 hours of work by killed watchmakers. Each component is decorated by hand and is tested repeatedly beforehand in terms of form and composition in order to optimize the sound quality and the functional precision of the watch. It is available in a limited edition of 50 pieces.