5% Increase in Q3 Gold Jewelry Demand

Gold jewelry demand for the third quarter of 2013 increased 5 percent year-over-year to 486.7 tons, the World Gold Council said Thursday, marking the best third quarter performance for the precious metal since 2010. 

In terms of value, gold being used for jewelry for the period fell by 15 percent year-over-year, due to a drop in the trading price of the precious metal, according to the WGC’s Gold Demand Trends report for the third quarter of 2013. Demand for the period was worth $20.8 billion, the lowest quarterly value since the third quarter of 2010.

Global growth for the period was led by high-karat gold jewelry purchases in Asia, the Middle East and the US, 

“An almost universal phenomenon in the third quarter was the increasing popularity of higher carat jewelry,” the WGC said in its report. “Across Asia, the Middle East and in the US, higher carat jewelry was noted as an area of particular growth as the increased investment properties associated with gold of higher purity came to the fore. The fact that jewelry retailers in a number of markets were increasingly stocking investment products (small bars and coins) provided further evidence of the greater blurring of the jewelry/investment distinction.”

Consumers in China generated 163.7 tons of jewelry demand in the third quarter, making it by far the largest single jewelry market. The country’s year-to-date, demand of 518 tons already equals the same amount for the full-year 2012.

“To some extent, exhaustion set in towards the end of Q3 after such a frenetic second quarter, but continued expansion of the retail network confirms that the trade sees prospects for growth,” the WGC said.

Increases were reported in 24k jewelry (known as “chuk kam”), which has a purity rating of 95.95 percent and in “four nines” gold (gold jewelry of 99.99% purity, compared with the typical 24-carat purity of 99.95%). The WGC explained that the former is unique to China and is most popular with consumers in lower tier markets and rural areas as an investment hedge.

Mainland Chinese consumers also attributed to a 28 percent increase in gold jewelry consumption in Hong Kong to 7.5 tons.

In the US, the WGC noted that “demand was a key development.” Gold jewelry demand for the third quarter rose 14 percent year-over-year to 43.4 million tons.

With the exception of fourth quarter demand (driven by holiday sales), the third quarter was the first quarter in four years in which gross jewelry demand exceeded recycling—creating net positive jewelry demand,” the WGC said. “Since Q3 2009, gross new quarterly jewelry demand had been exceeded by the recycling of old gold jewelry as distress selling took off during the economic downturn,” WGC said. “Increasingly positive sentiment among US consumers during the third quarter reversed this trend.”

The report also notes a shift towards 18k jewelry from 14k.

“Given recent developments in the US, consumer sentiment has taken a hit early in the fourth quarter, but the seasonal impact, together with prices holding below US$1,400/oz, suggests a certain amount of resilience,” the WGC said.

India, one of the world’s largest markets for gold jewelry, saw demand drop by 23 percent year-over-year to 104.7 tons due to import restrictions imposed by the government. “Demand for gold jewelry among Indian consumers remains strong, but reduced supply has prevented this demand from being fully realized,” the WGC said.

"The smaller Asian markets had robust growth for the period, with the exception of South Korea where weak consumer sentiment and a sluggish domestic economy dampened demand," the WGC said. "Across the rest of the region, there was a trend for higher karat jewelry pieces of relatively simple design as consumers across the region took advantage of gold’s increased affordability."

Gold jewelry demand in the Middle East increased 9 percent to 51.2 million tons, due to lower prices across the region, the WGC said. The “unsurprising” exception was Egypt.

“The emphasis on 22-karat gold at the expense of 21- and 18-carat diamond-set jewelry suggests demand was stronger among domestic consumers relative to western tourists.”

The third quarter in Turkey, which is traditionally strong, saw year-over-year demand increase 14 percent. In value terms, demand was virtually flat, due to a 12 percent decline in the local currency price of the precious metal.

Russia’s growing middle class, armed with greater disposable income, helped generate a 7 percent year-over-year growth in jewelry demand.

“European markets were again the exceptions to the more positive global picture, with both UK (-14%) and Italy (-7%) posting year-over-year declines due to “economic concerns,” WGC said.

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Q3 Global Gold Jewelry Demand Down 4%, US Demand Up 4%; India Demand Surges 60%

Global gold jewelry demand fell 4 percent year-over-year to 534.2 tons for the third quarter of 2014, according to the World Gold Council in its Gold Demand trend report released Thursday. However, the decline comes against an unusually robust third quarter of 2013, which experienced the strongest growth for jewelry demand since 2008. 

“Longer term analysis shows a market in good health. Q3 demand was marginally stronger than the five-year quarterly average of 527.6 tons, while year-to-date volumes continue to extend the broad uptrend from the low seen in 2009,” the WGC said in its report.

Two markets did shine, the US, with a 4 percent rise that helped lift manufacturing outputs in several gold jewelry producing countries; and India, which surged 60 percent. China and Hong Kong, meanwhile, experienced steep declines in gold jewelry demand. 

US ‘Revival’
The WGC’s report said the economic recovery and a downward trend in the price of gold created a “revival” of gold jewelry demand in the US that has had a “ripple effect” around the world.

“The US sucked in greater volumes of gold jewelry imports from markets as diverse as India, China, Italy, Mexico and Oman, according to the report. “Third quarter growth in the US market was very much an extension of the trend that has prevailed since early last year. Mounting conviction in the economic recovery has boosted sentiment and whetted consumers’ appetite for discretionary purchases. Gold jewelry has been a clear beneficiary: improving sales of higher carat and non-wedding related items helped demand to the highest Q3 total since 2009.”

The report added, “Lower gold prices have aided the recovery of US demand as retailers are more easily able to meet key price points without crimping margins. Or, similarly, to increase karatage while maintaining price levels. This has enticed some mass- market retailers back into the gold jewelry sector.”

India
The market that had the strongest third quarter by far was India, which reported a 60 percent year-over-year increase to nearly 183 tons—the second highest third quarter on record, the WGC said. 

“The third quarter of 2013 was decidedly weak as the introduction of complicated new measures to restrict gold imports and the subsequent sharp rise in local prices knocked demand,” the WGC said in its report. “But this quarter, other more positive forces were also at play.”

Among those forces is the confidence in the new Indian government led by Prime Minister Narendra Modi, a drop in the price of gold and robust buying during the Diwali festival season. 

“Although Indian consumers are typically wary of buying gold while the price is still moving, preferring to wait until it settles at a more stable level, the opportunity to buy at cheaper prices proved, for some, hard to resist.”

China
Meanwhile, China experienced a 39 percent year-over-year decline to 147.1 tons in gold jewelry demand. Hong Kong (where consumers from the mainland China account for most of the demand) fell 31 percent to 9 tons. The WGC said much of this decline is in comparison to the rapid expansion throughout 2013 and that gold jewelry sales are normalizing.

“18-karat (K-gold) jewelry was relatively more robust than the 24-karat (chuk kam) segment,” the WGC said. “The government’s anti-corruption drive may have contributed to this trend.”

Other Markets:
* Indonesia saw third quarter demand fall 16 percent to 9.7 tons partially in response to strength of demand last year. However, the WGC said “equally important was the Presidential election in July, which created a degree of political instability and discouraged spending on gold jewelry.” 

* Third quarter jewelry demand in Turkey fell 18 percent, year-over-year, to 19.2 tons—the lowest third quarter on record, the WGC said. “Consumers were unnerved by domestic political turmoil; worrying economic signals; and escalating Syrian violence in close proximity to the Turkish border. The ban on paying for gold jewelry by credit card installments continued to hang over the market, although this restriction was partially repealed in October.”

* Demand in the Middle East fell 14 percent year-over-year to 36 tons. Demand for gold jewelry across the region suffered from the comparison with strong demand last year, the WGC said, leading to a trend towards lower-karat and gem-set jewelry.

* Jewelry demand in the UK increased 18 percent to 4.6 tons, the fifth consecutive year-over-year rise.

* Gold jewelry demand in Russia edged up 1 percent year-over-year to 18.6 tons, despite a rise in the average domestic gold price due to a weaker rouble, the WGC said. 

* Demand in Italy fell 4 percent year-over-year to 2.7 tons. 

The Gold Demand Trends report also tracks gold for investment and technology purposes. In the third quarter overall demand was “subdued,’ the WGC said, falling by 2 percent to 929.3 tons. The price was relatively stable for the period. 

“Quarterly volatility in the US$ gold price was among the lowest levels seen over the past two decades,” WGC said. “This was both a cause and effect of the benign demand environment. Investor behavior in particular contributed to this circularity: the lack of a clear price signal caused investors to hold back from buying gold, which in turn dampened down price moves.”

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World’s Largest Diamond Bourse Opens in India

Nearly two decades in the making, the world’s largest diamond exchange opened Sunday in Mumbai. It will no doubt challenge the dominance of traditional bourses in Antwerp and Tel Aviv. On its first day the new facility did about $7 million worth of diamond import business, according to a published report.

The 20-acre Bharat Diamond Bourse has eight interlinked nine story office towers, containing 2,500 offices, four walk-in vaults, 24,500 safe deposit boxes and a 6,200 square foot trading floor. It is designed to house exporters, importers, clearing agents, banks, and customs departments. Other amenities include restaurants and food courts for visitors, businesspersons and clients.

India is already the leading diamond manufacturer in the world. It accounts for 70 to 75 percent of world diamond exports, worth about $28 billion annually and employs approximately 850,000 people. India diamond officials are hoping that the bourse, at a cost of $200 million, will the allow country to gain dominance in the diamond trading business as well.

Disputes between the committee overseeing the diamond bourse, its architects and contractors and payment defaults by members during the 1995-99 property slump put the project on hold in 1998, according to published reports. It was restarted in 2001. The delays resulted in estimates ranging from a 20 percent to a doubling of overall costs once the project was completed.

India Luxury Market Shows Double-Digit Growth in 2010

It’s not just the new wealthy in China that is enjoying a life of luxury. Its neighbor India is also showing that it has a taste for the good life as well.

The luxury market in India is grew 20 percent to 5.8 billion in 2010 and this growth is expected to continue into the near future, according to a survey by the Confederation of India Industry and A.T. Kearney Ltd. Luxury products grew by 29 percent, services 22 percent and luxury assets rose by 13 percent.

Luxury jewelry, electronics, cars and fine dining have grown beyond expectations, while apparel, accessories, wines and spirits have continued their strong growth, according to the report.

Meanwhile, Indians also are one of the youngest among Asia’s wealthy, with an average age of just 39, after China at 36 and Indonesia at 38 years. Of those, 75 percent are married with kids, 13 percent are married with no children, and 12 percent are single, according to the latest HSBC Affluent Asian Tracker.

Reena Ahluwalia Designs Historic Indian Diamond Jewelry Collection

Courageous Spirit necklace

A friend of Jewelry News Network, Toronto-based jewelry designer Reena Ahluwalia, has created a jewelry collection that uses diamonds mined and manufactured in India. The first time in more than a century this has happened.

The diamonds came from Rio Tinto’s Bunder Project in Madhya Pradesh province, in the center of the country. Ahluwalia was born in Madhya Pradesh.

“What an amazing honor to give back to my province and country of birth,” Ahluwalia said.

Courageous Spirit earrings

Titled Courageous Spirit, the jewelry features a statement necklace and a set of complementary earrings. The collection incorporates a total of 25.34 carats of polished Bunder diamonds and 2.8 carats of rough Bunder diamonds, including a 5.04 carat round brilliant cut white diamond and a 5.02 carat round brilliant cut cognac diamond.

The diamond-encrusted disc symbolizes the natural abundance of the Bunder diamond deposit.

“Inspired by a compass, the disc rotates on a central axis, while a marker points to the true center of the Bunder story—the earthly origins of the diamonds and the pioneering spirit of the people who are so integral to Bunder's development,” Rio Tinto said in a statement. “The latitude and longitude coordinates of the Bunder diamond deposit are inscribed on the back of the disc.”

The rough diamonds were cut and polished by master craftsmen in Indian cutting and polishing factories, while the design was brought to life by Indian jewelry manufacturer Uni-Design Jewellery Private Ltd. of Mumbai.

The jewelry was unveiled Friday at an event in the province with Chief Minister of Madhya Pradesh, Shri Shivraj Singh Chouhan, in attendance.

“The Government of Madhya Pradesh has supported us from the very beginning in our quest to develop a new benchmark for mine development in India,” said Nik Senapati, managing director of Rio Tinto India. “I am delighted that seven years after our initial discovery, we can showcase these exquisite pieces of jewelry that provide a window into the enormous potential of the gems contained in the Bunder deposit.”

He added, “The Courageous Spirit jewelry collection holds a very special place in Indian diamond history as it has been at least a century since India has mined, designed and manufactured its own diamond jewelry.”

The Courageous Spirit collection is not available for sale, but will be showcased at a number of events throughout the second half of 2012.

The Bunder project was discovered in 2004 by Rio Tinto who entered into a “State Support Agreement” with Madhya Pradesh in 2010 to develop the project. Diamonds from the mine likely to come into commercial production in 2016, Rio Tinto said.

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India’s Gems, Jewelry Exports Projected to increase by 10%

India’s gem and jewelry exports in 2010-11 (April-March) are likely to rise 10 percent, year-over-year, based on an improvement in demand for the US and China, according to Vasant Mehta, chairman of India’s Gem and Jewellery Export Promotion Council.

“It is very early to say how the US will perform, but it is coming up step-by-step and there are indications that demand from the world’s largest consumer will go up by at least 10 per cent from last year,” Mehta said addressing the media at the India International Jewellery Show in Mumbai. In 2009-10, India exported $28.41 billion worth gem and jewelry, up 16 per cent from the previous year.

He said that Chinese market was also looking promising and demand for Indian jewelry from West Asia was also on the rise reviving hopes of higher exports for the industry, according to the India's Business Standard publication.

Mehta added that the Indian participants received good response in series of buyers-seller meets organized by GJEPC with Chinese counterparts in the past few months.

India’s Gems and jewelry industry accounts for 17-23 percent of the total earnings for the country, he said.

Global Gold Jewelry demand Fell 30% While Sales in the US and UK Improve

Yellow and white gold bracelets by Italian jewelry brand, Antonini. There was increase in Italian gold jewelry exports for the second quarter of 2014. 

Plummeting gold jewelry sales in India and China led to a 30 percent year-over-year drop in gold jewelry demand for the second quarter of 2014, the World Gold Council said Thursday. The loss was slightly offset by increases in consumer demand in the US and UK. 

Gold jewelry demand fell to 509.6 tons in the second quarter of 2014 compared with 726.7 tons in the same period of 2012, the WGC said in its quarterly report, “Gold Demand Trends.” Officials for the gold industry market development organization said the decline was expected due to the strength of 2013 demand and a natural annual weak period for such demand. In addition, the organization (which also tracks gold demand in investment, among central banks and for technology uses) notes that jewelry demand historically has accounted for more than half of global gold demand and the second quarter of 2014 was no different at 53 percent. 

“In what is traditionally a quiet quarter for gold jewelry demand, Q2 2014, was unsurprisingly lower,” said Marcus Grubb, WGC managing director of Investment Strategy, said in a video addressing the report. “However, jewelry has been extending its broad upward trend from the base established in the depths of the financial crisis in early 2009.”

Nearly all Asian and Middle-Eastern countries experienced double digit declines in demand, while western markets either remained flat or fared better, according to the report. The exception is Italy, where consumer demand was down 8 percent. However, the country, known as a gold jewelry manufacturing hub, saw gold jewelry exports improve due to increased demand in the US and other key markets.

This decline in gold jewelry demand helped to influence a 16 percent drop in overall gold demand (investment, central banks and technology) to 963.8 tons, which the WGC described as “not surprising … given the stark contrast in conditions in the global gold market between the two time periods.” 

Grubb added, “Global gold market continues to recalibrate in 2014 following an exceptional 2013 for gold buying.” 

By country, China was the market most affected by the comparison with the second quarter of 2013, WGC said. Gold jewelry demand fell 45 percent to 143.4 tons. Hong Kong also experienced a similar decline (52 percent to 9.1 tons) due to a drop in mainland China consumers.

“The second quarter began as the first had ended, with consumers adopting a more cautious, considered and ‘occasion driven’ approach to gold jewelry buying,” according to the report. 

Grubb added, “Price sensitive consumers … held back from purchasing more due to uncertainty around the future direction of the gold price and the fact that purchases have been made in 2013 instead.” 

In India, jewelry demand fell by 18 percent to 154.5 tons. The WGC said holiday and wedding purchases remained steady but the drop was primarily because of the recent general election that culminated in the victory of Narendra Damodardas Modi who took office as India’s 15th prime minister in May. High value purchases were restricted by the previous government in the run up to the election, the WGC explained. Now consumers are waiting to see whether Modi will remove those restrictions.

“Consumers held back from buying on the expectation that restrictions on gold would be relaxed by the new government,” Grubb said. “No substantial changes have been made by the Indian government to date.”

In the Middle East gold demand saw a 25 percent decline to 47 tons. The WGC says the escalation of violence in Iraq had a “deleterious impact” on demand across the region. In addition, demand slowed ahead of Ramadan. “Nevertheless, the region as a whole remains relatively healthy, particularly as non-resident Indians provide a steady source of demand for the 22k segment.” 

While the east and Middle East markets are in decline, western markets are continuing to rebound from the 2008-09 recession, with the most notable increases in the US and UK. 

Gold jewelry demand in the US for the second quarter increased 15 percent to 26.1 tons as the country is taking in more imports from India, China and Italy. It was the country’s fifth consecutive quarter of year-over-year growth. In the UK, demand increased 21 percent to 3.6 tons. 

Gold jewelry demand in other key markets is as follows:

* In Turkey, demand fell 20 percent year-over-year due to a clampdown on credit card purchases and ongoing political turmoil, WGC said. The lower end market took the brunt of the decline while larger, more established brands were “relatively resilient.” 

* Thailand experienced a 60 percent decline in demand due to recent political instability and high comparisons to the second quarter of 2013, the WGC said.

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The Dramatic Fall of India’s Largest Jewelry Company

Mehul Choksi, managing director of Gitanjali Group, is under investigation for stock market manipulations.

One of the world’s largest diamond and jewelry companies has quickly fallen on hard times. The Gitanjali Group, which bills itself as the “world’s largest integrated conglomerate of diamonds, jewelry and lifestyle brands,” has seen its share price fall 79 percent in a month, largely due to the Reserve Bank of India's recent restrictions on gold imports that has damaged much of the jewelry trade in the country. However, the latest setback on Thursday appears to have been self afflicted.

Gitanjali’s managing director, Mehul Choksi, has been suspended of trading activities by the Securities and Exchange Board of India (SEBI), as part of a probe into suspected market manipulations, according to reports by the Economic Times of India and other publications in the country.

Choksi is one of 26 individuals and firms that were suspended Thursday, according to reports. They are all suspected of being linked with a securities and stock brokerage services company called Prime Broking Company (India) Ltd., which also operates under the name Prime Securities. The company is described by The Economic Times as a “significant shareholder” of Gitanjali. Choksi is the leading shareholder of Gitanjali with a 51 percent stake. They are being investigated for allegedly making trades while concealing their identities, according to the report. 

According to a second story in The Economic Times, Gitanjali shares appear to be in the center of this investigation. Several investors reportedly purchased Gitanjali shares through Prime Broking, “which allegedly pledged these without their consent to take exposure on the derivatives segment of NSE.” Two of the suspended parties have filed police reports against Prime Broking.

The company that began in 1966 as a cutting and polishing diamond operation for the jewelry trade has undergone dramatic and expansive growth. Gitanjali now operates on five continents and in just about every sector of the jewelry industry. It is one of India’s largest diamond manufacturers, jewelry manufacturers and retailers. It manufactures rough diamonds, designs and builds jewelry, creates jewelry brands and distributes diamonds and jewelry for wholesale and retail—including its own stores in India, the US and other parts of the world. It claims to be:

* The world’s largest number of established jewelry brands under one roof;

* A distributor and retailer with 4,000 points of sales throughout the world; and

* The largest precious jewelry manufacturer in the world, with the ability to produce 235,000 jewelry pieces per month across nine manufacturing facilities.

In India—in addition to its vast manufacturing, design, distribution and retail operations—it owns approximately 20 jewelry brands, each one fronted by a Bollywood star.

Among its holdings in the US is Samuels Jewelers, the country’s fifth largest retail jewelry chain with 111 stores. In Italy, it owns five jewelry brands under the name “Leading Italian Jewelers,” with the most prominent being luxury jewelry brand Stefan Hafner. It also has large operations in Belgium, UK, Japan, China, Southeast Asia and the Middle East.

If that’s not enough, the company owns 17 watch brands (including Italian brands Morellato and Pirelli) and several brands that deal in household products, particularly tableware and silverware, that include the Italian companies Greggio Argento and Donatella.

Gitanjali’s influence on the worldwide jewelry trade cannot be underestimated. Its suffering may have a domino effect—particularly in India..

The company trades on the Bombay Stock Exchange (BSE) and the National Stock Exchange of India (NSE). Since June 24, the company went from a high of 550 rupees ($9.21) to a low of 115 ($1.93) on the BSE. It last traded at 115.60 rupees.

The impact of this setback will soon be known as markets will open in a few hours.

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Double-Digit Decline in U.S. Gold Jewelry Demand

The high price of gold continues to have a detrimental impact on the worldwide jewelry market as demand in this sector for the precious metal fell by 6 percent, year-over-year, in the first quarter of 2012, the World Gold Council said Thursday. The value of jewelry demand, meanwhile, grew by 14 percent to $28.3 billion.

Gold jewelry demand was weaker in all but six countries and clearly reflects the year-over-year 22 percent increase in the average gold price of gold to 1,690.57, according to the WGC Gold Demand Trend report for the first quarter of 2012.

In the U.S., demand fell 10 percent to 17.6 tons. In addition to the high price of the precious metal, the report blames high gas prices and cautious consumers. In value terms, gold increased by 10 percent to $958.2 million.

In Italy, demand slid 14 percent to 3.5 tons “as the negative economic environment took its toll,” according to the report. In the U.K., demand dropped 4 percent to 3 tons.

India, the world’s largest consumer of gold and gold jewelry, was largely responsible for the worldwide decline, according to the report. An unexpected substantial increase in the import tax on gold and the introduction of an excise duty on gold jewelry resulted in a three-week countrywide strike among jewelers until the government agreed to end the excise duty. A weaker rupee also added to the decline.

Meanwhile, China dominated the jewelry market as demand increased 8 percent to 156.6 tons in the first quarter. China accounted for 30 percent of all demand for the period, making it the largest gold jewelry market for the third consecutive quarter.

Demand in Russia was also robust with a 28 percent increase in the first quarter to 20.4 tons, attributed partly to stock building among the trade. However, the repot notes that “historically low inflation, GDP growth, improving consumer confidence and real wage gold,” contributed greatly to the gains. “Gold remains the most popular metal of choice among Russian jewelry consumers.”

Overall, global gold demand in the first quarter fell by 5 percent to 1,097.6 tons, the WGC reports. “This decrease was largely to be expected given the introduction of import taxes in India and high gold prices,” the report states. “Demand for the quarter was underpinned by increased demand in China, continued central bank purchasing and inflows into exchange-traded funds.”

Gold demand value for the period increased 16 percent to $59.7 billion. Gold demand includes its use in jewelry, technology, investment and official sector institutions (such as world banks).

“China and India have seen continuing economic growth and whilst China’s economy is expected to slow, it will nonetheless surpass the rates of growth in the West,” said Marcus Grubb, managing director, Investment at the World Gold Council. “As we previously forecast it is likely China will become the largest source of demand for gold in 2012.”

U.S. Sees First Increase in Gold Jewelry Demand in 7 Years

Gold jewelry making a comeback.

Gold jewelry demand in the U.S. for the first quarter of 2013 grew by more than 5% year-over-year to reach a value of $986 million. This is the first increase in demand since the third quarter of 2005, the World Gold Council said Thursday.

The lower-end of the U.S. jewelry market rebounded considerably, the WGC in its quarterly Gold Demand Trends report, adding that it’s “a further positive sign of recovery in the U.S. economy, coinciding with a correction in the gold price over the course of the quarter.”

Meanwhile, the amount of gold used for the fabrication of jewelry worldwide increased by 12% year-over-year to 551 metric tons for the first quarter of 2013, worth a record value of $28.9 billion, according to the report.

The dramatic decline in the value of gold has led to an increase in demand, the WGC said in the report. However, that demand is largely limited to India and China, who continue to distance themselves from the rest of the world in their passion for gold jewelry. The two countries combined now account for 62% of gold jewelry demand, according to the report. The U.S. for the first time in more seven years saw a year-over-year increase in gold jewelry demand.

Other highlights of the report include:

* Gold jewelry demand surged by 19% in China to a record level, led by Chinese New Year gifting in January and a rebound in consumer sentiment, WGC said. This is despite new in leadership in China calling for less conspicuous consumption. Demand saw the largest increase in 24k gold jewelry, although demand for 18k gold jewelry also increased.

* In India, year-over-year demand grew by 15% and came just short of beating the fourth quarter 2012 record. However, that gain was compared a very soft first quarter of 2012.

* Meanwhile, gold jewelry demand in Italy and the U.K. fell dramatically, 12% and 7%, respectively, as difficult economic continues continue to lead consumers to purchase lower-karat gold and silver jewelry.

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India’s February Gems and Jewelry Exports Down 39%

Fewer orders from western markets have resulted in a 39.3 percent decline in February gems and jewelry exports to $2.7 billion, according to India’s Gem and Jewellery Export Promotion Council.

The biggest losses among India's gemstone and jewelry manufactures were led by a 53.7% drop in polished diamond orders, followed by a 30.3 percent drop in gold jewelry exports. Exports of rough diamonds fell by 15.6 percent for the period and colored gemstones fell by a more modest 3.7 percent.

Gains for the month were led by silver jewelry (39.5 percent) and gold medallions and coins (15.7 percent).

GJEPC, the organization the leads the India gems and jewelry industry, reportedly blames the decline on fewer orders from the U.S. and Europe, whose economies are still struggling. Other major export markets for the gem and jewelry manufacturers are the UAE and Hong Kong.

The organization also reported that gems and jewelry exports increased by 4 percent from April 2011 till February.

2013 Gold Jewelry Demand Up 17%

Marco Bicego 18k gold bracelet

Gold jewelry demand in 2013 saw the largest volume increase in 16 years as consumers across the globe reacted to lower gold prices, the World Gold Council said Tuesday. Full year demand was 2,209.5 tons, 17 percent above 2012 levels.

In addition, the fourth quarter of 2013 was the sixth consecutive quarter of year-over-year growth with demand of 553.8 tons, 12 percent above the five-year quarterly average, the WGC said in its market report, Gold Demand Trends: Full year 2013 Review. Jewelry consumption saw continuous growth throughout 2013, with the bulk of the increase coming in the first half of the year due to China and other Asian countries whose consumers responded quickly when the price first dropped. However, even during the second half of the year, the volume of demand continued, increasing by 7 percent year-over-year.

Also in the fourth quarter, the US and the UK generated a combined 14 tons of this growth. “Although the fourth quarter is traditionally strongest in these markets, due to the Christmas effect, these numbers are significant given their size and direction – the first year-on-year increase in Q4 demand in both markets since 2001,” WGC said in its report.

In addition to jewelry, the WGC report measures gold consumption in technology, investment and central bank purchases. The value of overall annual jewelry demand fell 28 percent in 2013 from its record highs a year earlier. However, in terms of jewelry demand, the value fell less than 2 percent, showing its strength in volume terms. 

New gold jewelry consumption records were set in India, China and Turkey in 2013. Even Japan, with its struggling economy recorded the highest value for the precious metal since 2008.  

“A longer term perspective shows that an increasing share of global collective wealth has been allocated to gold jewelry since 2003 (with the exception of 2009, during the worst of
the financial crisis),” the WGC said in its report. “In 2013, gold jewelry value was almost 0.14 percent of global GDP compared with less than 0.08 percent ten years previously. Significantly, jewelry share of global GDP in 2013 was one fifth higher than 1997, which was the
peak year for gold jewelry demand in tonnage.”

The year 2013 was also notable because of the increasing preference for higher-karat jewelry, particularly in China (24k jewelry). “This trend became more entrenched as the year progressed, benefitting from the quasi-investment element to jewelry purchases, particularly as the upsurge in demand in Q2 and Q3 led to a shortage of retail investment products.”

In the US, where the top end segment has been relatively robust, this trend was more noticeable at the lower end of the market, with mass retail brands shifting away from ultra-low carat items to increasing their stock of 14k jewelry.

Fourth Quarter Jewelry Trends
“Fourth quarter jewelry demand across eastern markets was likely tempered by the magnitude of buying in previous quarters, which on account of falling prices, had ‘cannibalized’ a proportion of future demand,” the WGC said. “In addition, expectations that prices had stabilized released the pressure on consumers who no longer felt they had to make purchases immediately to take advantage of lower prices.”

India - Fourth quarter jewelry demand fell 2 percent year-over-year to 150.7 tons. “The second half of the year was considerably weaker than the exceptional first half, equating to a robust full year total for the sector.”

China and Hong Kong – The WGC is calling the fourth quarter a slowdown from the record numbers during the first half of the year (with the exception of December leading to Chinese New Year), but demand still increased 10 percent to 150.7 tons for Mainland China for the period. In Hong Kong the growth was even greater at 17 percent to 7.9 tons.

Other Asian Markets – China’s pattern was replicated across the other Asian and Middle Eastern markets with strong demand during the first half of the year, tapering off in October as the drop in gold prices stabilized with growth in December. Fourth quarter results are as follows: Taiwan up 2 percent; Indonesia, up 28 percent; South Korea down 7 percent; Thailand up 17 percent; and Vietnam up 9 percent. 

Turkey – The gold jewelry manufacturing center also saw a similar pattern of demand but for different reasons, the WGC said. A strike at the mint between July and September led to a shortage of coins in the market, leading consumers to stock up on gold jewelry. However, once the strike was settled in the fourth quarter consumers went back to gold coins, at the expense of jewelry.

Japan – Its 11 percent growth in the fourth quarter was the exception to the regional trend of strong start and weaker finish to 2013, the WGC said. This was because of encouraging economic news and the anticipation of a sales tax increase from 5 to 8 percent in April, leading consumers to make pre-emptive purchases, where possible, to avoid paying the higher rate.

US and UK – Demand among US and UK consumers led to fourth quarter growth at 21 and 26 percent respectively. As mentioned previously, gold jewelry sales accelerated in the latter months of the year. 

Italy – Demand in this jewelry manufacturing center continued its downward trend falling by 10 percent in the fourth quarter. 

Russia – Jewelry demand reached a five-year high in the fourth quarter (up 6 percent), fueled by continued expansion of the middle class, with growth being concentrated in the second half of the year. 

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India’s Diamond Growth to Slow Due to Lack of Rough

Photo credit: De Beers Group

Exports of gems and jewelry from India are expected to rise 5 to 7 percent in 2012/13, a slower pace than the prior year than the estimated 9 percent growth in 2011/12 that ends in March, as sourcing of rough diamonds and color stones is the "biggest constraint," Rajiv Jain, chairman of Gems and Jewellery Export Promotion Council, reportedly said.

Jain expects gems and jewelry exports from India to rise to $47 billion in the 2012 fiscal year, Reuters reports.

India, the largest diamond manufacturing center in the world, does not mine diamonds of its own. It depends on raw materials from Botswana, Zambia and South Africa among others for supply.

"Every mining country wants to process diamonds and color stones in their home country and increase employment there," Jain reportedly said.

Gems and jewelry amounts to 17 percent of India's total exports, and employs 1.5 million workers.

Jain reportedly said the council was focusing on Latin American countries and Commonwealth of Independent States, along with China, to promote jewelry from India, but will take time for substantial increase in the market share, Reuters reports.

Gitanjali Buys 90% Stake in Italian Firm

Gitanjali Gems Ltd., an Indian diamond and jewelry manufacturer, retailer and distributor, said it now owns a majority stake of Italian firm Giantti Italia S.R.L., according to media reports.

The company acquired 90 percent stake in Milan-based company from its Dubai-located wholly owned subsidiary, Gitanjali Ventures DMCC, the company reportedly said in a filing with the Bombay Stock Exchange. Financial details of the acquisition were not disclosed.

The Italian firm has become a direct subsidiary of Gitanjali, according to the report. Gitanjali Gems has also incorporated a wholly-owned subsidiary, Gitanjali Resources, in Belgium with a view to explore and expand its businesses in Europe.

Gitanjali Gems provides rough diamond sourcing (cutting, polishing and distribution), jewelry manufacturing; jewelry branding and jewelry retailing in India and abroad.